Kannauj, (a small town in Uttar Pradesh, India) also known as The Perfume Capital of India has been extracting natural fragrances & putting them into bottles. For thousands of years, Kannauj has been manufacturing & trading a variety of uncommon fragrances.
Nearly 75000 people in kannauj are involved in the ittar industry in one way or another. The skill of making natural perfumes has been passed down for many generations. Most ‘recipes’ are secret & not disclosed to outsiders.
Monsoon in a bottle
The main reason behind popularity of this town is its mitti ittar— the sweet, mesmerizing scent of rain we all love. Just imagine capturing the aroma of rain and wet soil afterwards in a bottle. For people who love rains, it’s monsoon in a bottle 😉
The town has been turning rains into perfumes for thousands of years. Kannauj has a history of trading premium ittar with midddle eastern countries about 300 years ago under the reign of Shah Jahan in India.
Ittar (perfume) in Kannauj are made from flowers like white jasmine, agarwood, rose, sandalwood, etc. Aromas like camphor, saffron & musk are also added to several perfumes.
Being naturally manufactured means no alcohol or chemicals can be used in any of the perfumes. Use of such natural substances & (somewhat) rare flowers is the reason behind extremely high costs of these perfumes.
These perfumes are stored in bottles made of camel or buffalo skin, called Kuppis.
These bottles are allowed to stand in sunlight so that excess water evaporates and only the true essence is left behind.
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Costs of rare fragrances are extremely high. For instance, cost per liter of pure Agarwood (oud) ittar is about INR 30 lakhs [$46,000 USD].
There are many cheap fragrances also available for people to buy (that ‘normal’ people can afford). Some of the are Keora (Kewra), Gulab (Rose), Chameli (Jasmine), Ratrani (night-blooming jasmine).
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How to buy?
Kannauj trades its best products to more than 50 countries including USA, UK, Iraq, Iran, Saudi Arabia, France, UAE & Singapore.
You can buy ittar (or attar) online from shopping sites like Amazon in your country. If you’re in India, there are some exclusive stores across the country. You should visit Kannauj and witness our aromatic past and a lot of outlets are there to buy ittar from.
A polite request
Natural perfume making industries are the basis of life in this town. With increasing popularity of chemical based perfumes and deodorant products, demand for natural fragrances is going down day-by-day. Culture and importance of this town is slowly fading away. I implore all the readers to buy some natural ittar bottles when in India & take with you a souvenir of our history.